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Creating a Due Diligence Question Log for an App Sale

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An app sale review can generate overlapping questions about financial records, code, customer activity, and daily operations. When answers remain scattered across calls and messages, both parties may work from different assumptions. A simple question log creates a shared record without turning the review into unnecessary bureaucracy.

Give each question a useful structure

Record the question, the person responsible for answering it, the supporting material, and its current status. Distinguish a completed answer from a partial response or an assumption awaiting confirmation. If an answer changes, keep enough context to explain the change.

Readers can learn more about the broader app-selling process before assembling their own review materials. Within a particular transaction, the log should connect each important claim to information that is actually available.

Group questions by the decision they affect

  • Product questions explain what users receive and where the experience has limitations.
  • Operating questions establish who performs recurring work and which services are required.
  • Financial questions clarify reporting periods, costs, and differences between records.
  • Technical questions address maintainability, reliability, and upcoming development needs.
  • Transfer questions identify assets, dependencies, and outstanding handover requirements.

Ask precise follow-up questions when evidence does not support a broad conclusion. If a dashboard reports registered accounts, do not relabel that figure as active customers. If a cost is missing from the operating summary, ask whether it is shared, prepaid, or simply undocumented.

Prioritize issues that could change the decision or prevent a workable handover. Minor presentation improvements should not obscure an unresolved dependency or a missing explanation for an important revenue change.

Before moving to the next stage, review the open questions together and assign a clear next action to each. The purpose is not to eliminate every uncertainty. It is to make sure both sides understand which points are established and which still need attention.